"The media never met a potential apocalypse it didn't like."
"People respond to incentives."
"People respond to incentives, although not necessarily in ways that are predictable or manifest. Therefore, one of the most powerful laws in the universe is the law of unintended consequences."
"The brilliant rationalist had encountered a central, frustrating tenet of human nature: behavior change is hard."
"When people aren't compelled to pay the full costs of their actions, they have little incentive to change their behavior."
"Like all the best religions, fear of climate change satisfies our need for guilt, and self-disgust, and that eternal human sense that technological progress must be punished by the gods. And the fear of climate change is like a religion in this vital sense, that it is veiled in mystery, and you can never tell whether your acts of propitiation or atonement have been any way successful."
- Boris Johnson, journalist and previous mayor of London
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